Kurt Geiger VIP


Loyalty Club with Concierge Service


Project Info

Kurt Geiger

They say, walk a mile in designer shoes and you’ll never want to slip into yours again – or something like that!

To establish who fits into which exquisite shoe, Superior Choices swept its fairy godmother wand, and supported high-end fashion brand Kurt Geiger with in-depth data hygiene and outbound call campaigns aimed at their VIP customers.

We also provided Kurt Geiger’s VIP clients access to a bespoke concierge service, which assisted with general queries and information, domestic and international flights, restaurant bookings, theatre, concert and event tickets and sourcing, and the purchasing and delivery of select gift products.

VIP customers also received a selection of exclusive lifestyle offers, which were negotiated and managed by the Superior Choices concierge team. During this campaign, our database system was integrated with Kurt Geiger’s SAP CRM system via Web Services, so that data could be updated and accessible to the Kurt Geiger team in real time.

This is what we did:

  • Data hygiene campaign
  • Outbound call campaign
  • Bespoke concierge service
  • Offer negotiations
  • System integration
  • Campaign reporting