Project Info

Isuzu Truck South Africa

Being on fleet and on fleek, Superior Choices created a bespoke appreciation campaign for Isuzu Truck South Africa’s top clients. The campaign aimed to acknowledge and reward brand loyalty.

Driving a huge load of South Africa’s economy, the Isuzu Trucks EXECU CLUB included the top 150 clients and fleet managers.

Personalisation was certainly the key to unlocking the success of this campaign, and clients received specially selected gifts and hand-written, personalised birthday cards, festive and public holidays cards, and even compliment cards (you’re welcome) throughout the year.

This is what we did:

• Concept development, implementation and management
• Project management
• Design and production of branded collateral (print and digital)
• Client tiering
• Gift selection
• Stock management
• Personalised messaging campaign
• Monthly activity reporting