BoE Circle of Appreciation


Client Appreciation & Interaction Campaign


Project Info


Haute cuisine, champagne and sophisticated coffee table books where gorgeously served by Superior Choices during our almost six year Circle of Appreciation Campaign for financial services provider, BoE.

The campaign was designed to drive constant engagement with BoE Private Clients and the highlight of the campaign was the annual, high-quality and swish-in-design bespoke printed book, featuring South Africa’s top 40 restaurants.

Aiming to create additional experience chapters to this book, we arranged exclusive discounts at the eateries featured. BoE Private Clients were also invited to a series of intimate dinners, all hosted by BoE, at these restaurants. Adding bubbles to this winning recipe, we negotiated an exclusive strategic partnership with Moët & Chandon, affording guests the opportunity to learn more about the art of champagne making, as well as tasting the superb varietals.

This is what we did:

  • Bespoke printed book (design and production)
  • Strategic partnership with Moët & Chandon
  • Restaurant negotiations
  • Private dinner arrangement and management
  • Partner management
  • Campaign reporting