BMW Database Cleanse


Data Hygiene Campaign


Project Info

BMW Database Cleanse

Why clean data? Cleansing data gets rid of all out-dated and incorrect information, leaving you with only the highest quality information. The benefits of clean information are endless: it is actionable, improves productivity, enables better analytics – it helps nearly every aspect of your marketing effort!

Simply put – the better the data, the more engaging the customer experience.

Superior Choices therefore assisted BMW South Africa – the local arm of the German multinational company, which produces automobiles and motorcycles – to maintain the integrity of its customer database. We delivered end-to-end data cleansing campaigns through our own in-house contact centre. Multiple outbound telephone campaigns were conducted to gather, verify and update BMW vehicle owners’ data.

This is what we did:

  • Database cleanse
  • Outbound call campaign
  • Collateral design and production
  • Secure data transfer
  • Activity reporting