Mastercard Saying it with Fashion
Brand Partnership Negotiation
Affordable luxury? Is it an oxymoron such as amazingly awful, clearly confused and definitely maybe?
Nope, it was real, and the result of a quarter discount deal and brand partnership negotiated by Superior Choices between Mastercard and Stuttafords, named: Mastercard’s Saying It with Fashion campaign.
Superior Choices approached the retail store and negotiated a partnership with Mastercard, whereby Mastercard cardholders received an automatic 25 percent discount on brands such as GAP, Dockers, French Connection, Banana Republic and Tommy Hilfiger, when purchasing at Stuttafords.
We provided Mastercard with a complete turnkey solution for this project and also managed all aspects of system development at point of sale, as well as the rollout of in-store communication.
This is what we did:
- Strategic partnership negotiation
- Partnership management
- Management of POS system integration
- Offer negotiations
- Monthly reporting