Project Info

Telkom

Ironically for a telecommunications company, it’s when the line is open that the customer is engaged. Adding cheerful tunes to this line, by celebrating a birthday or an anniversary, results in a wonderful expression of thanks and a superior customer experience.

Superior Choices’ customer appreciation campaigns measurably boost the customer experience and positively change the customer conversation. The Telkom Birthday and Anniversary campaigns, designed and executed by us, especially acknowledge client loyalty and show gratitude for a customers’ ongoing business.

Telkom is a South African wireline and wireless telecommunications provider, operating in more than 38 countries across the African continent. Since 2015, Superior Choices ensures that its top clients (individuals and corporates) receive personalised communication on their birthdays or customer anniversaries.

Importantly, we understand it’s not just about the ‘who’ but also about the ‘woo’, and therefore customers can also select a gift from our bespoke online platform!

This is what we did and continue to do:

• Online system design, build and management
• Project management
• Outbound call centre campaign
• Collateral design, production and distribution
• Gift wrapping and personalisation
• Supply chain management
• Activity reporting