Database Management Basics
Databases are used for almost all IT applications. Most businesses use them to some degree – for functionality and for storing business, operational and user (client) data. However, database maintenance becomes database management when the information stored in those databases is used for other applications.
When it comes to storing the kind of data supplied by multiple source-fed analytics programs, databases get big. Very big! And very complex.
It’s worth storing all that data, especially when it comes to value of the information for sales, marketing strategies, events and incentives programs, and client management. However, a huge database with a wealth of information is only as good as its management.
Database management basics– from systems to application:
It starts with the best database management systems available and ends with targeted application that maximises ROI.
Database Management Systems (DBMS):
This is software that does collects, organises and stores data. This software can organise data in response to user input, for specific applications. It can also generate reports based specific data parameters. However, it’s ultimate function is the capacity to analyse data. This is the essential tool used in data management, including for client relationship management. In this capacity, it functions as an AI assistant.
Data Management as a Consultative Service:
Software is as good as the people who use it. Data, in whatever reduction, extrapolation, or analysis, can only be applied with value, by end-users with expertise in data management. People who know what they need to look for, in what combinations, for particular applications – from marketing, to events, to incentives. This takes a combination of database software management and application expertise. In the case of client management services, database management is geared toward the goals of the service, by people who know:
- What data is needed (and therefore what needs to be input from the various sources)
- When that data is needed, and why that data needed, or useful
- How to use the data for specific applications in line with the service they are offering.
In short: data management basics amount to the right software, and right users – as a team.
Superior database management is the basis for client management strategies that can send ROI skyrocketing!
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